What this means is that it must excel on a number of levels - the perfect site must be:

Easy to Update
Online content is constantly evolving. A web site must be easy to update - not only by those with technical knowledge but, where possible, by the average company employee via a simple, straightforward process. This can be achieved by using a content management system.

Accessible to All
Accessibility is divided into two categories - firstly, making your web site freely accessible to all visitors in accordance with the World Wide Web consortium's Web Accessibility Initiative (WAI) and the Disability Discrimination Act 1995. Secondly, ensuring that your web site is accessible to users of all platforms and browsers. Our system of development ensures that we achieve both of these objectives.

Optimised for the Major Search Engines
Being at the top of the major search engines is vital for the success of your web site. If you are not listed within the first three pages of Google, Bing, Yahoo etc. for the keywords and phrases relevant to your company then you are losing customers every day to your competitors.

Optimised for Speed
Web pages must be quick to download or else you will quickly lose even the most keen of visitors to your site.

Designed with Usability Principles in Mind
"Usability" is a fairly new discipline (being championed by Jakob Nielsen since 1995). Having a site which is usable - i.e. logical, intuitive and easy to use - is vital to ensure it is achieving its purpose as an effective communication tool. A site lacking usability will drive customers to look elsewhere.

Aesthetically Pleasing
Our sites are beautiful and simple using design principles and colour theory to psychologically attract the user and provide them with a positive emotional experience. They will associate their experience positively with your brand and more likely convert from a user to a customer (and loyally return again).